Lesson 7: Create Ads that resonate
As you develop your ads, make sure they engage & resonate with your targeted audience to make them more effective.
1. Include at least one of your keywords
Integrating words from your keyword list is a great way to make sure your ads are relevant to what people are searching for. For example, if “homemade chocolates” is one of your keywords, your ad headline could be “handmade premium chocolates.”
2. Make your Ads actionable
Giving people a clear indicator of what they should do next will make your ads more engaging. Common examples include “Call now for a free quote”, “Learn more today” and “Order today.”
3. Make sure your Ad matches with your website
Showcasing a promotion or product in your ad? Verify that the page you’re linking to matches the content in your ad. People might leave your website if they don’t immediately find what they expect. This will also help improve your search engine rankings.
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