Basics of Understanding your Audience

Lesson 8: Connecting with the right customers

Getting to know your ideal customer is one of the most important parts of using Google Ads. Here are a few ways to understand who the right people are, so you can target your ad for that targeted audience.

1. Understand their behaviors

Analyze with Google to understand fresh customer insights.

2. Reach the right audience

Consider your customers’ preferences, habits, and traits to help you choose the right settings for your Ad campaigns.

-> For even greater insight, linking your Google Ads account to Google Analytics gives you access to additional metrics, such as cross-device conversions, audience reports, and traffic sources. By seeing what users do on your site after they click your ads, you can identify what’s working and what’s not – and build on your successes.

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Basics of Understanding your Audience

Lesson 8: Connecting with the right customers

1. Understand their behaviors

2. Reach the right audience

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