Lesson 8: Connecting with the right customers
Getting to know your ideal customer is one of the most important parts of using Google Ads. Here are a few ways to understand who the right people are, so you can target your ad for that targeted audience.
1. Understand their behaviors
Analyze with Google to understand fresh customer insights.
2. Reach the right audience
Consider your customers’ preferences, habits, and traits to help you choose the right settings for your Ad campaigns.
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