Lesson 14: Understanding Video ads
Set up your YouTube video campaign and engage with potential customers by bringing your expertise and story to life.
1. Making the video
Making video content is easier than you might think. Create your own YouTube video ad in just a few simple steps. You can also partner with a creative partner or platform to bring your vision to life.*
2. Drive actions
Once you’re up and running, you can start driving actions. YouTube makes it easy for potential customers to connect with you directly from your video with Video action campaigns. For example, you can create custom clickable buttons below your video ad to “Learn more.”
3. More content, more reach
YouTube gives you a variety of ad formats. Tell your story in 6 or 60 seconds, and we’ll get it in front of the right people, wherever or however they watch.
• 6 second bumper ads are great for getting potential customers’ attention on mobile.
• Skippable in-stream ads are longer and give viewers the option to choose which ads they want to watch – meaning you won’t pay for unwanted views.
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