Lesson 5: General Structure of your Account
Finding the best way to organize your Google Ads Account that will help you to save time to target the right audience. Below are some tips for structuring ad groups.
1. Let your website be your guide
For many businesses, the way your website is structured is a good place to start. Make sure the content in your ads & in your website is highly relevant to the keywords in each ad group.
2. Pick a theme
Organize your ad groups by common theme, product, or a goal, and create smaller lists (20–30 terms long) of tightly themed keywords. Detailed keywords will help your ads be more relevant – and relevance leads to higher-quality ads.
3. More groups
Check out your top performing three ad groups. We recommend having at least three ads per ad group. This helps you learn what message resonates best with your targeting audience.
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