Lesson 9: Analyze & Improve your Quality Score
To help create a better ad experience for users, the Google Ads auction system is set up to identify and reward quality ads. See how you can improve your ads with the following tips.
1. Know your Quality Score
Your Quality Score gives you a general idea of how well a specific keyword has performed in past ad campaigns. The higher your score, the more likely your ad will be shown for that keyword.
2. Know where to improve
Your Quality Score is based on factors such as how likely your ad will be clicked on and how easily people can navigate your ad’s landing page. Understanding your score can help you identify changes you need to make to improve your ads.
3. Climb the rankings
High-quality ads can give you a higher Ad Rank, which can lead to a lower cost-per-click and better ad positions.
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