Lesson 10: The basics of effective bidding
Your bids help determine if your ads are shown when people search for your product or service – but deciding on a strategy that fits your budget and business goals can be challenging. Here are our tips for getting the most from your bidding.
1. Focus on a specific goal
Choose a bid strategy that’s best for your campaign type and advertising goals. Whether you’re focused on getting people to visit your website or increasing brand awareness, there’s a strategy for you.
2. Consider a fully automated bid strategy
Smart Bidding analyses the context of every search and sets the appropriate bids automatically to place your company in front of your ideal clients, helping you to save time and stay flexible in a market that is constantly changing.
3. Ensure you have conversion tracking set up
Depending on your chosen bid strategy and whether you determine Smart Bidding is the right choice for you, you might need to set up conversion tracking. By monitoring conversions, you can determine which of your advertisements or keywords is most effective at generating results, such as sales or leads, by tracking how often people click on them.
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