Lesson 2: Improve performance by Ad assets
Google Ad Assets can showcase what’s unique about your business, and give people the opportunity to take action directly from your ad.
1. Align your Google Ad assets with your goals
You can do this by selecting ad assets that match the action you want your audience to take. For instance, you can get more users to call you by adding a call button, more messages by adding a message button or you could encourage them to download your app with an app asset in your Google Ads.
2. Get your message out there
When your Google Ad assets show, your ads are easier to see.
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