Lesson 17: Real-time marketing
Smart Bidding tailors every bid to help you stay relevant in an increasingly complex consumer journey. Here are some benefits to consider if you’re deciding whether Smart Bidding is right for you.
1. React quickly in a dynamic market
By adapting to recent trends, Smart Bidding does the heavy lifting to help you reach your goals. Smart Bidding makes real-time bid adjustments in response to fluctuations in demand or changes in what customers are searching for.
2. Simplify your bid management
Smart Bidding proactively sets your bids to find you the most conversions or highest conversion value at lower costs, helping you achieve better results within your budget.
3. Partner with automation
About 80% of digital marketers’ time is spent on manual tasks like bidding, while only 20% is spent on strategy. By fully automating your bids, you can free up time for the things only you can do, like refining your message and understanding your customers.
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