Lesson 15: Selling products with Shopping campaigns
Shopping campaigns enable companies that offer products to stay in touch with customers throughout their online experience. Before prospective customers click on their ads, these enable advertisers to offer comprehensive information about what they’re offering, including images and prices.
1. Getting Started
• Open up a Google Merchant Center account. This is where you’ll be able to upload your store and product data and make it available for Shopping campaigns.
• Create your first Shopping campaign data feed. This will contain all the information about your products, including your product names, images, and prices.
• Launch your first Shopping campaign. You can set up a new one in your Google Ads account
2. Getting Smarter
If you already run a Shopping campaign, take a look at Performance Max, a goal-based automated campaign type that enables you to access all of Google’s ad assets from a single campaign, helping you increase online, in-store, or omnichannel sales.
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