Lesson 1: Track your Google Ads Performance
Your Google Adwords dashboard is the window which will show your campaign’s performance
1. Conversions
Conversion tracking allows you to see how effective ads are working and how we can optimize to maximize the performance. Conversions are the most valuable actions your customers take after clicking your ad, like purchases, calls, visits, leads, or app downloads.
2. Clickthrough Rate (CTR)
Percentage of people who clicks your ad after seeing it. CTR’s can vary business by business, but keeping yours above 1% for Search campaigns is a good starting point.
3. Clicks
Number of people who visited your business by clicking on your ad.
4. Impressions
Number of people who viewed your ad.
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